HANDWRITTEN MARKETING LETTERS

HANDWRITTEN MARKETING LETTERS
The trouble with most marketing letters is that they just don’t get read.
Our handwritten letters are designed to get opened.
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The letter is handwritten on coloured paper with coloured handwritten envelopes.
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The letter is very informal with the recipient’s name in it and customised with the address of their property or other customised information.
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The envelope is handwritten with the recipient’s address and includes a return address, also handwritten.
The reason handwritten letters works so well is that the receiver has no idea that it’s a direct mail piece. It looks as though you have written a personal letter directly to them.
Most people are busy communicating with text messages and emails many of which are ignored. Everyone checks the post that comes through their door however 90% of all junk mail lives up to its name and ends up being junked. With a handwritten letter, it’s going to be opened and read and has a ten times more chance of being responded to.