Join us for the Virtual Digital Marketing Masterclass to learn the strategies used by some of the most successful on-line and off-line businesses.
Digital has revolutionised marketing and has made it more accessible to SMEs. However, the options are almost limitless, and the digital landscape is complex and varied. Many simply don’t know where to start.
With our guidance and help you will be able to grow your business using proven digital marketing techniques to drive customers to your business.
Virtual Digital Marketing Masterclass will show you how to build an online presence, target the right customers and increase customers and leads.
Branding and Messaging
We will show you the importance in branding and messaging to ensure potential customers will want to quickly engage with you.
We’ll explain how to determine which social media is right for you and how to get the biggest impact for your budget. We will show you how to focus your budgets on those most likely to become customers.
We’ll teach you how ‘paid for’ marketing, such as google or LinkedIn can be highly targeted. You’ll understand that even the smallest of budgets can deliver profitable campaigns and new customers.
Looking to maintain your Continuous Professional Development
Time spent attending the Virtual Digital Marketing Masterclass all count towards maintaining your Continuous Professional Development (CPD). Upon completion of the Masterclass feel free to request a completion certificate as evidence of your attendance.
The Masterclass will give you all the information you need to plan and execute your digital marketing campaigns.
- What is Digital Marketing?
- How consumers behave in a digital environment
- Knowing your Market
- Creating the right brand
- Names, straplines & logos
- Speaking your customer’s language
- Building a powerful website & Search Engine Optimisation (SEO)
- Using video on your website
- Lead Magnets & generating sales
- Getting on the first page of Google search engine
- Hosting webinars as part of your marketing mix
- Planning an integrated, digital strategy
- Setting digital marketing targets
- Where and when to run digital campaigns
- Choosing the right social media platform for you
- Using different social media platforms
- Using LinkedIn to reach a professional audience
- Content marketing
- Affiliate marketing
- Using a Client Relationship Management system (CRM)
- Text marketing
- Why email marketing is still important
- Why and how you should use Google Ads
- How ‘paid for’ advertising on LinkedIn and Facebook can deliver results
- How to calculate a ‘cost per customer acquisition’
- How to measure and understand campaign results
- Using analytics to increase response rates
- How to increase the efficiency of campaigns
It is essential that you understand the above strategies in order to promote your business in a digital environment, however, you should not be spending your time executing your digital marketing campaigns.
VaVaVoom will provide you with a fully trained Virtual Assistant who will take care of your digital marketing for you.
The Full Masterclass registration.
Access to the live webinars.
Templates & useful documents released each week following the live webinar.
Access to our private Facebook group.
I spent many years working within Senior Management Teams in the corporate sector until 2017 when I decided to leave the corporate world behind me and focus on my own property business. At this time, I systemised my business and took on a Virtual Assistant working out of the Philippines. Having achieved great success in growing my business with the help of my VA, other business owners started to ask me the secret of my success.
In 2018 I created Awaken 2 Business, a business that mentors other entrepreneurs and provides a range of products to help clients grow their businesses: VaVaVoom shows people how to work remotely, and we recruit for them a trained VA. Smart Hospitality Solutions is a call answering service designed for the hospitality industry and finally, Virtual Serviced Accommodation Masterclass, a home study course that shows how to start and grow a Serviced Accommodation business using a VA to deal with the day to day operations.
We are now launching this brand new home study course called Virtual Digital Marketing Masterclass. For this masterclass, I have partnered with my marketing mentor, Ben Reynolds, who has helped me build my brands and has been integral to the success of my businesses.
I have 15 years’ experience working in London advertising agencies starting my career at Saatchi & Saatchi. I ran national and global campaigns for blue-chip, household names, specialising in food and finance brands. After this period I set up my first company which I grew and then sold in 2012. During this time, I became more involved in small business and became the Ambassador for Entrepreneurship for the City of Westminster.
Next, I formed a digital marketing agency serving SMEs and for the past ten years, I have practiced ‘big brand thinking for small business’ helping name, brand, and market small and new businesses.
I now work as a digital marketing and branding consultant as well as being an advisor to the UK’s largest sponsorship agency.